The Impact of Drone Photography on Real Estate Marketing

The Impact of Drone Photography on Real Estate Marketing

Posted on Mar 22, 2023.

In recent years, drone photography has become increasingly popular in the real estate industry. From stunning aerial shots of properties to 360-degree virtual tours, drones are revolutionizing the way that real estate is marketed and sold. In this blog post, we'll explore the impact of drone photography on real estate marketing and why it's worth considering for your next property listing.

Stunning Aerial Shots

The ability to capture spectacular aerial photos of homes is one of the most obvious benefits of drone photography in real estate. Drones may fly high above a home, providing potential purchasers with a bird's-eye perspective of the property and its environs.

These overhead images are ideal for highlighting the layout of the property, its landscape, and any distinctive features it may have, such as a swimming pool or a huge backyard. They can also be utilized to showcase the surrounding region, such as neighboring parks or bodies of water, which can be a big selling feature for some purchasers.

By employing drone photography to take these photos, you can build a more complete picture of the property, which may assist generate more interest and eventually lead to a faster sale

360-Degree Virtual Tours

Another advantage of using drones for real estate photography is the potential to make 360-degree virtual tours of the perimeter of properties. You may film every angle of a property using a drone-mounted camera and create a virtual tour that allows potential buyers to explore the property from the comfort of their own homes.

These virtual tours are especially useful for out-of-town buyers or anyone who can't make it to a showing in person. By providing a thorough virtual tour, you can give these buyers a better understanding of the layout and features of the home, which may aid them in deciding whether to make an offer.

Virtual tours are a fantastic method to differentiate your business from the competition. A virtual tour may make your property stand out among the sea of homes on the market and pique the curiosity of prospective buyers.

Increased Perceived Value

A property's perceived worth may be raised through drone photography, to sum up. You may paint a more accurate image of the home and its environs by employing high-quality aerial photos and virtual tours, which can influence purchasers' perceptions of the property as a premium offering.

In fact, studies have shown that listings with aerial photos and virtual tours sell faster and for higher prices than those without. One study found that homes with aerial photos sold 68% faster than those without, and another study found that homes with virtual tours received 87% more views than those without.

By investing in drone photography for your real estate listings, you're not just creating more interest in the property – you're also potentially boosting its perceived value and increasing your bottom line.


Drone photography is changing the way that real estate is marketed and sold, and for good reason. With stunning aerial shots and immersive virtual tours, drones are helping real estate agents and sellers create more complete pictures of their properties, generating more interest and potentially boosting sales.

At Lenze Imagery LLC, we specialize in drone photography for real estate and have the skills, equipment, and experience to capture your property in the best possible light. If you're interested in learning more about our services or would like to schedule a photo shoot, please get in touch at 121-499-4746 or visit our website.

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Thank you for considering us for your photography and drone service needs. We look forward to working with you and capturing your special moments!